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Business OperationsTop JobColorado Talent Pipeline Report-aligned occupation with strong annual openings, growth, and wage signals.

Market Research Analyst & Marketing Specialist

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Annual openings

2,903

BLS median wage

$93,050

Typical education

Bachelor's degree

10-year growth

+8%

Career requirements

What does this career require?

The education, credentials, and on-the-job competencies Colorado employers expect for this role.

Typical education

Bachelor's degree

Credential requirement

No certification is required or expected for this job.

Work experience

No previous work experience is required. However, work experience with marketing campaigns/approaches is valued by employers. Previous experience developing the listed knowledge and abilities, if possible in a Marketing or Customer Service environment, is preferred.

This job is important for the growth of the renewables industry and is a “green job” when you work for an organization supporting that industry, or other green industries.

Is this work a fit?

What the work actually feels like

How people in this career tend to spend their time, the interests it draws on, and a look at a typical day.

Work style

  • With kids/peopleOccasionally
  • On a computerOccasionally
  • Outdoors / on-siteOccasionally
  • With your handsOccasionally

Interests it draws on

  • Marketing

Automation exposure

Low exposure

Tasks here lean on judgement and people skills that are hard to automate.

A typical day

  1. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  2. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  3. Measure and assess customer and employee satisfaction.
  4. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  5. Seek and provide information to help companies determine their position in the marketplace.
  6. Forecast and track marketing and sales trends, analyzing collected data.