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Business Operations

Public Relations and Fundraising Manager

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Annual openings

117

Median wage

$162,870

Typical education

A minimum of a Bachelor's degree plus work experience

Growth 2026–2032

+12%

Median wage source: Colorado BLS OEWS (2025).

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Career requirements

What does this career require?

Explore education, required qualifications, voluntary credentials and employer preferences for this role. Check the details to see which apply.

Typical education

A minimum of a Bachelor's degree plus work experience

Credential requirement

No certification is required or expected for this job.

Work experience

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. Work experience as a Supervisor is highly valued.

Employer competency information

Feedback from employers identifies the following competencies as being critical to support a successful move up to the Manager level

  • Planning & Organizing — Plan and organize the successful completion of tasks and projects for multiple teams; set expectations for team members and hold them accountable.
  • Personnel & Human Resources and Interpersonal Skills — Understand behaviors (Psychology) of team members; motivate, empower and get a diverse team to work well together; lead and manage staff; deal with others with fairness and integrity; and hire and fill skills gaps effectively.
  • Critical Thinking, Problem Solving, & Decision Making — Continue to elevate these skills for use in activities that cross teams, including strategic thinking and vision setting across an organization.

Is this work a fit?

What the work actually feels like

How people in this career tend to spend their time, the interests it draws on, and a look at a typical day.

Automation exposure

Low exposure

Tasks here lean on judgement and people skills that are hard to automate.

A typical day

  1. Assign, supervise, and review the activities of public relations staff.
  2. Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  3. Design and edit promotional publications, such as brochures.
  4. Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  5. Develop, implement, or maintain crisis communication plans.
  6. Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
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