Back to pathway map
Business Operations

Retail Salesperson

Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.

Annual openings

12,212

Median wage

$37,950

Typical education

High school (GED), plus on-the-job training

Growth 2026–2032

+5%

Median wage source: Colorado BLS OEWS (2025).

Interactive walkthrough

Explore My Colorado Journey Careers

See where to compare pay, job demand, locations, skills, education, and training for a Colorado career.

Career requirements

What does this career require?

Explore education, required qualifications, voluntary credentials and employer preferences for this role. Check the details to see which apply.

Typical education

High school (GED), plus on-the-job training

Credential requirement

No certification is required or expected for this job.

Work experience

This is an entry-level role so no experience is required. However, full or part-time work experience of any kind developing the listed knowledge, skills and abilities is preferred, with previous Customer Service experience being valued.

This job is important for the growth of the renewables industry and is a “green job” when you work for an organization supporting that industry, or other green industries.

Is this work a fit?

What the work actually feels like

How people in this career tend to spend their time, the interests it draws on, and a look at a typical day.

Work style

The type of work can vary by job and employer.

  • With childrenNo
  • On a computerNo
  • OutdoorsNo
  • With your handsYes

Interests it draws on

  • Human Services
  • Retail

Automation exposure

Moderate exposure

Some routine tasks may shift as tools improve, but the role is likely to adapt.

A typical day

  1. Greet customers and ascertain what each customer wants or needs.
  2. Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
  3. Answer questions regarding the store and its merchandise.
  4. Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
  5. Describe merchandise and explain use, operation, and care of merchandise to customers.
  6. Exchange merchandise for customers and accept returns.
Feedback