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Business OperationsGreen JobOccupation aligned to O*NET green economy classifications.

Marketing Manager

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Annual openings

691

Median wage

$182,730

Typical education

A minimum of a Bachelor's degree plus work experience

Growth 2026–2032

+12%

Median wage source: Colorado BLS OEWS (2025).

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Career requirements

What does this career require?

Explore education, required qualifications, voluntary credentials and employer preferences for this role. Check the details to see which apply.

Typical education

A minimum of a Bachelor's degree plus work experience

Credential requirement

No certification is required or expected for this job.

Work experience

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. Work experience as a Supervisor is highly valued.

Employer competency information

Feedback from employers identifies the following competencies as being critical to support a successful move up to the Manager level

  • Planning & Organizing — Plan and organize the successful completion of tasks and projects for multiple teams; set expectations for team members and hold them accountable.
  • Personnel & Human Resources and Interpersonal Skills — Understand behaviors (Psychology) of team members; motivate, empower and get a diverse team to work well together; lead and manage staff; deal with others with fairness and integrity; and hire and fill skills gaps effectively.
  • Critical Thinking, Problem Solving, & Decision Making — Continue to elevate these skills for use in activities that cross teams, including strategic thinking and vision setting across an organization.
This was identified by Glassdoor as one of the 15 best jobs in America for 2018.
This job is important for the growth of the renewables industry and is a “green job” when you work for an organization supporting that industry, or other green industries.

Is this work a fit?

What the work actually feels like

How people in this career tend to spend their time, the interests it draws on, and a look at a typical day.

Automation exposure

Low exposure

Tasks here lean on judgement and people skills that are hard to automate.

A typical day

  1. Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  2. Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  3. Develop pricing strategies, balancing firm objectives and customer satisfaction.
  4. Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  5. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  6. Compile lists describing product or service offerings.
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