Marketing Manager
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Annual openings
691
BLS median wage
$182,730
Typical education
A minimum of a Bachelor's degree plus work experience
10-year growth
+12%
Career requirements
What does this career require?
The education, credentials, and on-the-job competencies Colorado employers expect for this role.
Typical education
A minimum of a Bachelor's degree plus work experience
Credential requirement
No certification is required or expected for this job.
Work experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. Work experience as a Supervisor is highly valued.
Employer competency information
Feedback from employers identifies the following competencies as being critical to support a successful move up to the Manager level
- Planning & Organizing — Plan and organize the successful completion of tasks and projects for multiple teams; set expectations for team members and hold them accountable.
- Personnel & Human Resources and Interpersonal Skills — Understand behaviors (Psychology) of team members; motivate, empower and get a diverse team to work well together; lead and manage staff; deal with others with fairness and integrity; and hire and fill skills gaps effectively.
- Critical Thinking, Problem Solving, & Decision Making — Continue to elevate these skills for use in activities that cross teams, including strategic thinking and vision setting across an organization.
Is this work a fit?
What the work actually feels like
How people in this career tend to spend their time, the interests it draws on, and a look at a typical day.
Automation exposure
Low exposure
Tasks here lean on judgement and people skills that are hard to automate.
A typical day
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Compile lists describing product or service offerings.