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Business OperationsTop JobColorado Talent Pipeline Report-aligned occupation with strong annual openings, growth, and wage signals.Green JobOccupation aligned to O*NET green economy classifications.

Public Relations Specialist

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Annual openings

729

Median wage

$80,680

Typical education

Bachelor's degree

Growth 2026–2032

+8%

Median wage source: Colorado BLS OEWS (2025).

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Career requirements

What does this career require?

Explore education, required qualifications, voluntary credentials and employer preferences for this role. Check the details to see which apply.

Typical education

Bachelor's degree

Credential requirement

Credential requirements not reported

Is this work a fit?

What the work actually feels like

How people in this career tend to spend their time, the interests it draws on, and a look at a typical day.

Work style

The type of work can vary by job and employer.

  • With childrenNo
  • On a computerMay vary
  • OutdoorsNo
  • With your handsNo

Interests it draws on

  • Marketing

Automation exposure

Low exposure

Tasks here lean on judgement and people skills that are hard to automate.

A typical day

  1. Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  2. Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  3. Post and update content on the company's Web site and social media outlets.
  4. Write press releases or other media communications to promote clients.
  5. Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  6. Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
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