Business OperationsTop JobColorado Talent Pipeline Report-aligned occupation with strong annual openings, growth, and wage signals.Green JobOccupation aligned to O*NET green economy classifications.
Public Relations Specialist
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Annual openings
729
BLS median wage
$80,680
Typical education
Bachelor's degree
10-year growth
+8%
Career requirements
What does this career require?
The education, credentials, and on-the-job competencies Colorado employers expect for this role.
Typical education
Bachelor's degree
Credential requirement
No specific credential listed yet
Is this work a fit?
What the work actually feels like
How people in this career tend to spend their time, the interests it draws on, and a look at a typical day.
Work style
- With kids/peopleOccasionally
- On a computerOccasionally
- Outdoors / on-siteOccasionally
- With your handsOccasionally
Interests it draws on
- Marketing
Automation exposure
Low exposure
Tasks here lean on judgement and people skills that are hard to automate.
A typical day
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.