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Retail

Sales Manager

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Annual openings

974

Median wage

$180,850

Typical education

Education not reported

Growth 2026–2032

+9%

Median wage source: Colorado BLS OEWS (2025).

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Career requirements

What does this career require?

Explore education, required qualifications, voluntary credentials and employer preferences for this role. Check the details to see which apply.

Typical education

Education not reported

Credential requirement

Credential requirements not reported

Work experience

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. Work experience as a Supervisor is highly valued.

Employer competency information

Feedback from employers identifies the following competencies as being critical to support a successful move up to the Manager level

  • Planning & Organizing — Plan and organize the successful completion of tasks and projects for multiple teams; set expectations for team members and hold them accountable.
  • Personnel & Human Resources and Interpersonal Skills — Understand behaviors (Psychology) of team members; motivate, empower and get a diverse team to work well together; lead and manage staff; deal with others with fairness and integrity; and hire and fill skills gaps effectively.
  • Critical Thinking, Problem Solving, & Decision Making — Continue to elevate these skills for use in activities that cross teams, including strategic thinking and vision setting across an organization.

Is this work a fit?

What the work actually feels like

How people in this career tend to spend their time, the interests it draws on, and a look at a typical day.

Automation exposure

Low exposure

Tasks here lean on judgement and people skills that are hard to automate.

A typical day

  1. Oversee regional and local sales managers and their staffs.
  2. Resolve customer complaints regarding sales and service.
  3. Monitor customer preferences to determine focus of sales efforts.
  4. Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
  5. Review operational records and reports to project sales and determine profitability.
  6. Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
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