My Colorado Journey
Back to pathway map
Retail

Advertising and Promotions Manager

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Annual openings

44

Median wage

$164,990

Typical education

Education not reported

Growth 2026–2032

+3%

Median wage source: Colorado BLS OEWS (2025).

Interactive walkthrough

Explore My Colorado Journey Careers

See where to compare pay, job demand, locations, skills, education, and training for a Colorado career.

Open in a new tab

Career requirements

What does this career require?

Explore education, required qualifications, voluntary credentials and employer preferences for this role. Check the details to see which apply.

Typical education

Education not reported

Credential requirement

Credential requirements not reported

Work experience

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. Work experience as a Supervisor is highly valued.

Employer competency information

Feedback from employers identifies the following competencies as being critical to support a successful move up to the Manager level

  • Planning & Organizing — Plan and organize the successful completion of tasks and projects for multiple teams; set expectations for team members and hold them accountable.
  • Personnel & Human Resources and Interpersonal Skills — Understand behaviors (Psychology) of team members; motivate, empower and get a diverse team to work well together; lead and manage staff; deal with others with fairness and integrity; and hire and fill skills gaps effectively.
  • Critical Thinking, Problem Solving, & Decision Making — Continue to elevate these skills for use in activities that cross teams, including strategic thinking and vision setting across an organization.

Is this work a fit?

What the work actually feels like

How people in this career tend to spend their time, the interests it draws on, and a look at a typical day.

Automation exposure

Low exposure

Tasks here lean on judgement and people skills that are hard to automate.

A typical day

  1. Contact organizations to explain services and facilities offered.
  2. Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  3. Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  4. Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  5. Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  6. Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Feedback