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Public HealthTop JobColorado Talent Pipeline Report-aligned occupation with strong annual openings, growth, and wage signals.

Marketing/ Communication Specialist

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Annual openings

2,903

Median wage

$93,050

Typical education

Bachelor's degree

Growth 2026–2032

+8%

Median wage source: Colorado BLS OEWS (2025).

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Career requirements

What does this career require?

Explore education, required qualifications, voluntary credentials and employer preferences for this role. Check the details to see which apply.

Typical education

Bachelor's degree

Credential requirement

No certification is required or expected for this job.

Work experience

No previous work experience is required. However, work experience with marketing campaigns/approaches is valued by employers. Previous experience developing the listed knowledge and abilities, if possible in a Marketing or Customer Service environment, is preferred.

Is this work a fit?

What the work actually feels like

How people in this career tend to spend their time, the interests it draws on, and a look at a typical day.

Work style

The type of work can vary by job and employer.

  • With childrenNo
  • On a computerYes
  • OutdoorsNo
  • With your handsNo

Interests it draws on

  • Marketing

Automation exposure

Low exposure

Tasks here lean on judgement and people skills that are hard to automate.

A typical day

  1. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  2. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  3. Measure and assess customer and employee satisfaction.
  4. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  5. Seek and provide information to help companies determine their position in the marketplace.
  6. Forecast and track marketing and sales trends, analyzing collected data.
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