Marketing/ Communication Specialist
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Annual openings
2,903
BLS median wage
$93,050
Typical education
Bachelor's degree
10-year growth
+8%
Career requirements
What does this career require?
The education, credentials, and on-the-job competencies Colorado employers expect for this role.
Typical education
Bachelor's degree
Credential requirement
No certification is required or expected for this job.
Work experience
No previous work experience is required. However, work experience with marketing campaigns/approaches is valued by employers. Previous experience developing the listed knowledge and abilities, if possible in a Marketing or Customer Service environment, is preferred.
Is this work a fit?
What the work actually feels like
How people in this career tend to spend their time, the interests it draws on, and a look at a typical day.
Work style
- With kids/peopleOccasionally
- On a computerOccasionally
- Outdoors / on-siteOccasionally
- With your handsOccasionally
Interests it draws on
- Marketing
Automation exposure
Low exposure
Tasks here lean on judgement and people skills that are hard to automate.
A typical day
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Seek and provide information to help companies determine their position in the marketplace.
- Forecast and track marketing and sales trends, analyzing collected data.